A Little Bit Of History Launching 15 years ago, the once small British brand was founded by young entrepreneur Thea Green. The Brand The award-winning beauty brand is known for its' nail salons, catwalk-inspired innovations, fashion-forward collaborations, and immaculate manicures and pedicures. Have your nails looking flawless with these 12 new vegan shades! Glowing Somewhere: A sheer pearl. Plant Power The nail polishes are 73% plant-based. They are also 21 free, (free from formaldehyde, acetone, parabens and 18 other ingredients*). The nail polishes are also vegan-friendly, animal cruelty-free and halal-friendly. They have a long-lasting finish on your nails. Even though they are vegan nail polishes, they do not compromise the colour quality and wear time. The caps are also recyclable and eco friendly, made of Fsc Ash Wood. The bottles are made of Venetian glass. This collection helps support you by keeping your nails healthy and looking amazing while looking after our own planet. Features and Benefits Signature wide-hugging brush for flawless application. Formulated in the famous NAILSinc long-wear system. 40% increase of nail polish. What We Do Apply one or two coats of your chosen colour over the base coat. Finish with your favourite top coat to extend wear. Don't Be Bitter Always paint your most difficult hand first! Create the illusion of longer nails by pushing back cuticles using the NAILSinc SOS pen. P.S. My bespoke concave base has been specially created so that you can place your fingernail under the side edge of the bottle. The colour is then reflected on your nail plate to show the finish against your skin tone!