Skin care by CeraVe, TLC for your skin, Gentle, cleansing formula, Helps treat dry, rough skin, Aims to exfoliate without disturbing the skin's natural barrier, Contains salicylic acid to help remove dead cells, For a brighter, more radiant finish, Massage onto wet skin and rinse well. Delivering no-nonsense skincare that?s kind enough for even the most sensitive skin, CeraVe is here to give your AM/PM routine a serious upgrade. Developed by dermatologists, CeraVe understands the true power of ceramides (y?know, those things that help skin retain moisture), as each of its products is enriched with at least three types of them, plus lots of other good stuff, too.