Mascara by Smashbox, The only drama you need is in your lashes, Designed to lengthen and add volume, Double-bristle brush for precise application, Non-clumpy formula, Vegan-friendly, No animal ingredients here. Following a successful stint in LAs legendary Smashbox Studios, the Smashbox cosmetics line was officially launched in 1996. Designed to withstand tough studio environments, its products boast some pretty impressive staying power. Dont just take our word for it, though. See for yourself with our edit of the brands industry-approved makeup, primers and BB creams.